Whether we are telling stories that showcase our mission to help better society, or celebrating our innovation and diverse life on campus, our imagery style captures real moments, feels natural, is thought provoking, and above all else, celebrates a sense of fearlessness in pursuit of purpose. These principles can be applied to both static photography and moving footage.
The UOW imagery style covers four different topics. On their own, each topic brings to life a different theme, but as a collective they capture a dynamic and inspiring place to study and learn.
Human doing
Fearlessly focused
Fearless innovation
Life on campus
Human doing
Editorial style of imagery that focuses on fearless stories around research, innovation and our mission to better society. This is our hero style of imagery and is used most often across covers, outdoor, onsite and digital communications.
Principles
Capture real moments of interaction or debate.
Capture stories both at university and from out in the field.
Capture situations that include both individuals and groups.
Capture people being active, or in the moment of ‘doing’.
Fearlessly focused
Portraiture style of imagery that demonstrates a sense of confidence in our staff and students. With this style we celebrate diversity across all campuses around the world. This style is used in support of ‘Human Doing’ across covers, outdoor, onsite and digital communications.
Principles
Capture students and staff of all ages, abilities and diverse ethnic backgrounds.
Capture a sense of positivity through subtle smiles, as opposed to overly serious facial expressions.
Consider both indoor and outdoor environments that feel ‘light’ and ‘bright’.
Consider shooting with a shallow depth of field to create a point of difference between the subject and background.
Fearless innovation
Studio shot, subject-based objects that showcase our broad and innovative areas of learning and discovery. This style is also used in support of ‘Human Doing’ and can be used across both print and digital communications.
Principles
Consider shooting objects against both white and brand coloured backgrounds for variety.
Ensure shadows are retained, where applicable, to give objects (and subjects) a sense of depth.
Ensure objects are well-lit, allowing for
subtle contrast in lights and darks.
Consider thought-provoking objects
to create a sense of intrigue.
Life on campus
Dynamic details and candid campus moments that introduce life at university in a thought-provoking way. This style is also used in support of ‘Human Doing’ and is mainly reserved for print applications, such as inside spreads and digital applications, such as social posts and campus screens.
Principles
Consider bird’s eye views for an alternative perspective on life at university.
Consider low angle views to help highlight and accentuate architectural details.
Ensure staff and students are captured in action.
Consider details to create graphic layouts.
Cropping and framing subjects
When photographing subjects or shooting footage, consider close crops to create a strong focus point. When framing subjects, allow sufficient space around them to create interesting compositions and give a sense of their unique environments.
Cropping to create focus
Framing to create a sense of space
Colour treated imagery
Imagery or footage can be colour treated in either UOW Red or Bright Blue to create a point of difference for specific applications or promotional communications. Colour treatments are created using multiplied transparencies as shown.
Treatment
Guidance
Maintaining our imagery style is key to our brand consistency. Consider the following points of guidance when commissioning still photography or moving footage.
