Molecular Horizons Seminar - Joshua Allen

Australia has seen a rise in craft beer culture driven by a growing appreciation for quality, diversity, and innovation in brewing. Consumers have become more discerning, seeking out unique flavours, locally brewed beers, and authentic experiences. Yeast plays a transformative role in creating flavour profiles in beer.

The adoption of liquid yeast among Australian breweries, has driven this versatility, reliability, and potential to achieve distinct flavour profiles.

A product of the University of Wollongong’s iAccelerate business startup innovation program. Mogwai Labs is a yeast lab, that offers liquid yeast cultures and associated services to the Australian craft brewing sector. This seminar gives an insight into Mogwai Labs conception, market validation, launch to market and plan for growth as it uses liquid yeast to drive innovation and diversity within the Australian beverage sector.