September 6, 2016
UOW champions innovative new PR industry partnership
With graduate employability and education innovation as its key drivers, UOW Sydney Business School is rewriting the rules of higher education in Australia. In an education first, UOW is partnering with public relations educator Hausmann School of Public Relations to offer a co-created, jointly taught Graduate Certificate in Public Relations.
The joint initiative was born from UOW Sydney Business School’s goal to provide innovative, real world, industry-led post grad education; and from the PR industry’s frustration with the lack of suitably qualified and skilled practitioners, particularly at middle management level.
Partnering with public relations educator Hausmann School of Public Relations (HSPR) – owned and operated by one of Australia’s leading PR consultancies, Hausmann Group – is a major leap forward for both higher education and for the PR industry. It’s a game-changer that’s set a precedent – no small feat in the world of academia – for industry to play a more significant role in higher education design and development.
Executive Dean, Faculty of Business, UOW, Professor Charles Areni comments:
“UOW stands for innovation in education. We create courses that are inspiring, practical and most of all engaging learners on multiple levels. Collaborating with industry and learning from real-life practitioners is a must-have for both the students and the industries.
“The Graduate Certificate in Public Relations is our vision come to life. It’s a course where the entire program has been designed and developed and will be delivered jointly with the PR industry. Students will get to work with practicing experts, engage on real-world projects with the assistance and guidance of a swathe of practitioners from corporate communications, issues and crisis management, specialist and consumer marketing backgrounds.
“By taking this applied approach to academic learning we are better preparing students for their current and future careers. By partnering with industry, we can ensure our teaching and student experience keep step with the pace of business. By offering market-driven delivery options, we’re better meeting student needs making it easier for them to extend their professional selves,” said Professor Areni.
As part of Hausmann Group, a leader in consumer marketing communications for over 25 years, HSPR is in a unique position to address an ever-evolving industry skills set. HSPR’s independence, specialist focus on PR and small size provides the flexibility, nimbleness and ability to quickly adapt learning content and make it relevant to the news, issues and deliverables of the day.
Judi Hausmann, CEO and founder of Hausmann Group and HSPR comments:
“Raising the professionalism and skill set of practitioners has always been top of our industry’s agenda. Talent acquisition and retention has been a constant challenge for us all. By training up and growing our own, we can develop generations of communication professionals that are as adept at day-to-day PR practice as they are at advising communications strategy at the boardroom level.
“With highly experienced and current practitioners from across the PR/marketing communications spectrum responsible for developing and delivering content, we can now offer a combination of rigorous academic credentials coupled with best-in-class tools and techniques to ensure that learning outcomes set the bar for world-class professional practice in PR.”
About the Course
The HSPR/Sydney Business School Graduate Certificate runs over three trimesters and commences in Trimester 1, 2017 at UOW’s Sydney Business School professional campus at Circular Quay.
The course covers key areas of PR practice - all developed and delivered with the input of industry experts in their fields - including:
introduction to corporate communications and brand building
strategic public relations where students develop and deliver a response to a real-life communications brief
issues and crisis management with learnings culminating in a true-to-life ‘war room’ scenario
an applied subject runs alongside each learning module
For more information on the course, the content and how to enrol, please get in touch with UOW Sydney Business School:
Niribi Mathews
Marketing and Recruitment Coordinator
Sydney Business School, UOW
T: +61 2 4252 8507
E: niribi@uow.edu.au