Every advertised job has an application process, show them that what you have to offer matches what they need. The application process will include some of the below.
![](/assets/contributed/pro-vice-chancellor---students/careers/jobapp_1-16;9-749x422.jpg)
A cover letter introduces you and highlights what you have to offer the employer while a resume or CV is a document summarising your professional experience, key skills, education and qualifications.