Career information for your major
- Digital and Social Media
- Screen Media Production
- Journalism
- Marketing, Communications and Advertising
- Visual Communications Design
Discipline overview
The Digital and Social Media major teaches you skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical analysis of emergent media phenomena and an understanding of the ethical, social and technological changes that are shaping digital media careers in Australia and overseas.
Graduates in this area are digital change-makers with career options including social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship.
Key employability skills
Graduates can use their skills across a range of careers. It is vital for you to not only become more aware of the skills you will gain through your course and other experiences, and also to learn to effectively articulate these skills to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- be able to work in flexible, creative and independent ways, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity
- have the ability to collate, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms
- be able to retrieve and generate information, and evaluate sources, in carrying out independent research
- be able to work productively in a group or team, showing abilities at different times to listen, contribute and also to lead effectively
- be able to apply entrepreneurial skills if and where appropriate in dealing with audiences, clients, consumers, markets, sources and/or users
- have computer-based skills ranging from basic competencies such as data analysis to web-based technology and digital multimedia
- have developed, as appropriate, specific proficiencies in using a range of current and emergent media technologies
Related occupations
Whether you are considering a number of career possibilities, are starting to think deeply about your career future or have a clear career idea in mind, it’s useful to explore the range of career possibilities available.
Below is a list of jobs held by UOW graduates up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Digital Designer
- Digital Content Manager
- Media Buyer
- Media Executive
- Content Marketing Coordinator
- Makerspace Assistant
- Communications Coordinator
- Admin Assistant
The following list is of jobs held by UOW Alumni up to four years out from graduation, as advised by the UOW Alumni Team. Note that some of these graduates have undertaken further study:
- Social Media Coordinator
- Advertising Sales Assistant
- Digital Account Coordinator
- Marketing Assistant
- Digital Assistant
- Campaign Executive
- Social Media Account Manager
Employers
Explore the type of organisations you would like to work for by looking at some of the employers in your field.
Below is a list of UOW graduate employers up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Universal McCann
- Webprofits
- University of Wollongong
- ViVO Digital
- NSW Health
- Be a better you
- Nathan Agency
- Pinnacle
- WIN Television
- Bauer Media Group
The following list of UOW graduate employers up to four years out from graduation, as advised by the UOW Alumni Team.
- WIN Television
- BetterCare
- Resolution Media Australia
- Edelman Digital
- Social Media PA
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
Formal graduate programs
Make sure you consider the fast tracked career pathway programs which are offered by some large corporate organisations and government agencies.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection.
Career research and networks
When researching possible careers, obtaining relevant information from a range of sources helps inform your career decisions.
Job Outlook – Australian government website with salaries, industry growth and required skills for a wide range of jobs
Your career – Australian government website with a range of careers information
UK Prospects – a UK based career exploration site
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Media, Entertainment and Arts Alliance (MEAA)
- Media Federation Australia (MFA)
- Digital Technology Collective
Postgraduate study and research
Some career paths require postgraduate study. The 2019 Graduate Outcomes Report identified that 18.9% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Developing industry experience
Graduate employers increasingly value industry experience as an addition to formal qualifications to demonstrate your employability skills. This work related experience can be obtained through university internship subjects, co-curricular activities, student exchange or volunteering.
UOW Work experience subjects – Formal work integrated learning subjects available at UOW across all disciplines.
UOWx – A range of co-curricular activities available for UOW students
Course information
The relevant undergraduate degree options available at UOW for this discipline are listed below. You may also wish to explore available courses more broadly to see if you might be interested in pursuing a double major or a double degree.
Discipline overview
The Screen Media Production major at UOW explores how digital screen media is changing in a global context.
You will learn how to produce innovative content for both niche and mainstream audiences and learn how screen and entertainment media are financed, produced and distributed around the world. You will develop expertise in analysing the language of visual media, while you explore the movies, TV shows and newer media forms that are emerging with specific audiences in mind.
At the same time, you will learn a suite of practical skills in screen production and transmedia storytelling that will enable you to express your own ideas creatively and with social impact.
Key employability skills
Graduates can use their skills across a range of careers. It is vital for you to not only become more aware of the skills you will gain through your course and other experiences, and also to learn to effectively articulate these skills to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- be able to work in flexible, creative and independent ways, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity
- have the ability to collate, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms
- be able to retrieve and generate information, and evaluate sources, in carrying out independent research
- be able to work productively in a group or team, showing abilities at different times to listen, contribute and also to lead effectively
- be able to apply entrepreneurial skills if and where appropriate in dealing with audiences, clients, consumers, markets, sources and/or users
- have computer-based skills ranging from basic competencies such as data analysis to web-based technology and digital multimedia
- have developed, as appropriate, specific proficiencies in using a range of current and emergent media technologies
Related occupations
Whether you are considering a number of career possibilities, are starting to think deeply about your career future or have a clear career idea in mind, it’s useful to explore the range of career possibilities available.
Below is a list of jobs held by UOW graduates up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Communications Coordinator
- Media Buyer and Content
- Copywriter
- Contract Administrator
- Policy and Project Graduate
The following list is of jobs held by UOW Alumni up to four years out from graduation, as advised by the UOW Alumni Team. Note that some of these graduates have undertaken further study:
- Advertising Sales Coordinator
- Marketing Assistant
- Social Media and Communications Coordinator
- Product Content Writer
Employers
Explore the type of organisations you would like to work for by looking at some of the employers in your field.
Below is a list of UOW graduate employers up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- NSW Government
- Conversant Media
- Multi Channel Network
- Winc Australia
The following list of UOW graduate employers up to four years out from graduation, as advised by the UOW Alumni Team.
- Nextmedia Pty Ltd
- Department of Communities and Justice
- Integrity Life
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
- News Corp Australia
- Grapevine Jobs – Film and television jobs
- The Loop
Formal graduate programs
Make sure you consider the fast tracked career pathway programs which are offered by some large corporate organisations and government agencies.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection.
Career research and networks
When researching possible careers, obtaining relevant information from a range of sources helps inform your career decisions.
Job Outlook – Australian government website with salaries, industry growth and required skills for a wide range of jobs
Your career – Australian government website with a range of careers information
UK Prospects – a UK based career exploration site
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
Postgraduate study and research
Some career paths require postgraduate study. The 2019 Graduate Outcomes Report identified that 18.9% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Developing industry experience
Graduate employers increasingly value industry experience as an addition to formal qualifications to demonstrate your employability skills. This work related experience can be obtained through university internship subjects, co-curricular activities, student exchange or volunteering.
UOW Work experience subjects – Formal work integrated learning subjects available at UOW across all disciplines
UOWx – A range of co-curricular activities available for UOW students
Course information
The relevant undergraduate degree options available at UOW for this discipline are listed below. You may also wish to explore available courses more broadly to see if you might be interested in pursuing a double major or a double degree.
Discipline overview
Journalism and reporting is an evolving industry that encompasses a multitude of media including print, video, audio, web, and social media to inform, engage and entertain. Journalists have highly honed research, investigation and writing skills and are able to convey a compelling story gathered from various sources.
As a journalism major you will develop skills in reporting and storytelling, with a focus on multimedia content creation and multi-platform publication. Alongside these practical skills, you will learn about the changing media landscape and the impact of journalism on effective communication across communities locally and worldwide.
Key employability skills
Graduates can use their skills across a range of careers. It is vital for you to not only become more aware of the skills you will gain through your course and other experiences, and also to learn to effectively articulate these skills to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Work in flexible, creative and independent ways, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity
- Collate, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms
- Communicate effectively in interpersonal settings, in writing and in a variety of media
- work productively in a group or team, showing abilities at different times to listen, contribute and also to lead effectively
- Deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and making use, as appropriate, of a problem-solving approach
- Use a variety of computer-based skills ranging from basic competences such as data analysis to web-based technology and digital multimedia
- Develop, as appropriate, specific proficiencies in using a range of current and emergent media technologies
Related occupations
Whether you are considering a number of career possibilities, are starting to think deeply about your career future or have a clear career idea in mind, it’s useful to explore the range of career possibilities available.
Below is a list of jobs held by UOW graduates up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Marketing Coordinator
- Video Journalist
- Television Journalist
- Digital Sales Coordinator
- Copywriter
- Digital Communications Officer
- Custodial Officer
The following list is of jobs held by UOW Alumni up to four years out from graduation, as advised by the UOW Alumni Team. Note that some of these graduates have undertaken further study:
- Journalist
- Editor
- Communications Officer
- Sub Editor
- IT Communications Assistant
- Junior Copywriter
- Digital Content Producer
- Head of Content
- Digital Communications Officer
- Marketing Coordinator
- Website Developer
- Freelance Editor
Employers
Explore the type of organisations you would like to work for by looking at some of the employers in your field.
Below is a list of UOW graduate employers up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Southern Cross Austereo
- WIN News
- MCN
- The Iconic
- Wollongong City Council
- University of Wollongong
The following list of UOW graduate employers up to four years out from graduation, as advised by the UOW Alumni Team.
- Australian Broadcasting Corporation (ABC)
- Bauer Media Group
- Nestle
- Big Fat Smile
- NRMA
- Footy Prophet
- The Iconic
- Merrigong Theatre Company
- Antipodeans
- Concrete Playground
- Rolling Stone Australia
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
- News Corp Australia
- Grapevine Jobs – Film and television jobs
Formal graduate programs
Make sure you consider the fast tracked career pathway programs which are offered by some large corporate organisations and government agencies.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection.
Career research and networks
When researching possible careers, obtaining relevant information from a range of sources helps inform your career decisions.
Job Outlook – Australian government website with salaries, industry growth and required skills for a wide range of jobs
Your career – Australian government website with a range of careers information
UK Prospects – a UK based career exploration site
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
Postgraduate study and research
Some career paths require postgraduate study. The 2019 Graduate Outcomes Report identified that 18.9% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Developing industry experience
Graduate employers increasingly value industry experience as an addition to formal qualifications to demonstrate your employability skills. This work related experience can be obtained through university internship subjects, co-curricular activities, student exchange or volunteering.
UOW Work experience subjects – Formal work integrated learning subjects available at UOW across all disciplines
UOWx – A range of co-curricular activities available for UOW students
Course information
The relevant undergraduate degree options available at UOW for this discipline are listed below. You may also wish to explore available courses more broadly to see if you might be interested in pursuing a double major or a double degree.
Discipline overview
The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.
Through this major you will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns.
You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.
Key employability skills
Graduates can use their skills across a range of careers. It is vital for you to not only become more aware of the skills you will gain through your course and other experiences, and also to learn to effectively articulate these skills to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- Collate, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms
- Retrieve and generate information, and evaluate sources, in carrying out independent research
- Work productively in a group or team, showing abilities at different times to listen, contribute and also to lead effectively
- Use a variety of computer-based skills ranging from basic competences such as data analysis to web-based technology and digital multimedia
- Organise and manage supervised, self-directed projects
Related occupations
Whether you are considering a number of career possibilities, are starting to think deeply about your career future or have a clear career idea in mind, it’s useful to explore the range of career possibilities available.
Below is a list of jobs held by UOW graduates up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Social Media Strategist
- Project Manager
- Marketing Officer
- Corporate Intern
- Marketing Assistant
- Producer
- Public Relations Manager
- Public Relations Account Executive
- Sales and Marketing Graduate
- Media Assistant
- Campaign Coordinator
- Advertising Specialist
The following list is of jobs held by UOW Alumni up to four years out from graduation, as advised by the UOW Alumni Team. Note that some of these graduates have undertaken further study:
- Marketing, Advertising & Social Media Consultant
- Social Media Coordinator
- Marketing Coordinator
- Marketing Executive
- Event Project Coordinator
- PR & Events Coordinator
- Campaign Coordinator
- Brand Ambassador
- Digital Marketing Specialist
- Social Executive
Employers
Explore the type of organisations you would like to work for by looking at some of the employers in your field.
Below is a list of UOW graduate employers up to four months out from graduation, sourced from the 2018 and 2019 QILT Graduate Outcomes Survey.
- Australian Film, Television and Radio School (AFTRS)
- Channel Nine
- Bauer Media Group
- Spectrum Group
- Fairfax Media
- MECCA Brands
- The ICONIC
- OMD Australia
- OPR Agency
- Allison and Partners Australia
- Hayman Industries
The following list of UOW graduate employers up to four years out from graduation, as advised by the UOW Alumni Team.
- Sprout Scientific
- Ikon Communications
- Vonnimedia
- Billy Blue College of Design
- WIN Television
- Legacy Australia
- Momentum2
- Bauer Media Group
- Chatter Brand Experience
- InsideOut Public Relations
- House of Quirky
- Bang Australia
- Spark Foundry
- IRT Group
Key industry job websites
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
Formal graduate programs
Make sure you consider the fast tracked career pathway programs which are offered by some large corporate organisations and government agencies. Here are some of the organisations that take graduates of this discipline.
- Pinnacle
- Mimecast Australia Pty Ltd
Details of relevant graduate recruitment programs can be found on websites such as GradConnection.
Career research and networks
When researching possible careers, obtaining relevant information from a range of sources helps inform your career decisions.
Job Outlook – Australian government website with salaries, industry growth and required skills for a wide range of jobs
Your career – Australian government website with a range of careers information
UK Prospects – a UK based career exploration site
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
- Australian Marketing Institute (AMI)
- Public Relations Institute of Australia
- Advertising Council Australia
- Australian Association of Social Marketing
- Australian Direct Marketing Association
Postgraduate study and research
Some career paths require postgraduate study. The 2019 Graduate Outcomes Report identified that 18.9% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Developing industry experience
Graduate employers increasingly value industry experience as an addition to formal qualifications to demonstrate your employability skills. This work related experience can be obtained through university internship subjects, co-curricular activities, student exchange or volunteering.
UOW Work experience subjects – Formal work integrated learning subjects available at UOW across all disciplines.
UOWx – A range of co-curricular activities available for UOW students
Course information
The relevant undergraduate degree options available at UOW for this discipline are listed below. You may also wish to explore available courses more broadly to see if you might be interested in pursuing a double major or a double degree.
Discipline overview
The Visual Communication Design major allows students to develop skills in graphic design for both traditional and new media. Students learn graphic design principles and practices, while working on client-driven design projects for print, online, mobile and emerging platforms, and graduate with flexible visual design skills, ready for new career opportunities that focus on communicating messages visually across a broad spectrum of contexts and media.
Key employability skills
Graduates can use their skills across a range of careers. It is vital for you to not only become more aware of the skills you will gain through your course and other experiences, but also to learn to effectively articulate these skills to prospective employers.
The following is a sample list of key skills adapted from the QAA UK subject benchmark statement for this discipline. The full skills list can be found at QAA UK.
- be able to work in flexible, creative and independent ways, showing self-discipline, awareness of relevant ethical considerations, self-direction and reflexivity
- be able to work productively in a group or team, showing abilities at different times to listen, contribute and also to lead effectively
- be able to apply entrepreneurial skills if and where appropriate in dealing with audiences, clients, consumers, markets, sources and/or users
- deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and making use, as appropriate, of a problem-solving approach
- have computer-based skills ranging from basic competencies such as data analysis to web-based technology and digital multimedia
- have developed, as appropriate, specific proficiencies in using a range of current and emergent media technologies
- organise and manage supervised, self-directed projects
Related occupations
Whether you are considering a number of career possibilities, are starting to think deeply about your career future or have a clear career idea in mind, it’s useful to explore the range of career possibilities available.
Below is a list of jobs held by Visual Communication Design graduates up to four months out from graduation.
- Graphic Designer
- Art Director
- Brand and Identity Specialist
- Concept Artist
- Creative Director
- Data Designer
- Design Production Manager
- Games UX Designer
- Modeler
- Packaging Designer
- Publication Designer
- Visual Designer
- Web Designer
The following list is of jobs held by UOW Alumni up to four years out from graduation, as advised by the UOW Alumni Team. Note that some of these graduates have undertaken further study:
- Graphic Designer
- Content Creator
- Interactor Designer
- Digital Marketer
- Marketing Coordinator
- Social Media Assistant
Employers
Explore the type of organisations you would like to work for by looking at some of the employers in your field.
Below is a list of employers that frequently hire Visual Communication Design graduates.
- Westpac Group
- Macquarie Group Limited
- Cochlear
- RPS
- Canva
- Stalione Group
The following list of UOW graduate employers up to four years out from graduation, as advised by the UOW Alumni Team.
- Biz Sites
- Wollongong Printing
- SMAI Pty Ltd
- AI Australia
Key industry job websites
Many industries have job websites dedicated to careers within their industry. These also often have links to other career resources. Also be aware that LinkedIn Jobs is increasingly used by employers to target graduates.
- Behance – Creative jobs
- The Creative Store
- Artisan
Formal graduate programs
Make sure you consider the fast tracked career pathway programs which are offered by some large corporate organisations and government agencies.
Details of relevant graduate recruitment programs can be found on websites such as GradConnection.
Career research and networks
When researching possible careers, obtaining relevant information from a range of sources helps inform your career decisions.
Job Outlook – Australian government website with salaries, industry growth and required skills for a wide range of jobs
Your career – Australian government website with a range of careers information
UK Prospects – a UK based career exploration site
Build your career network and stay up to date with the latest developments in your industry by joining a professional association.
Postgraduate study and research
Some career paths require postgraduate study. The 2019 Graduate Outcomes Report identified that 18.9% of undergraduates Australia wide were engaged in postgraduate study four months after graduation.
You can specialise through academic coursework or pursue further research studies. Explore UOW's postgraduate coursework degrees and Higher Degrees by Research or postgraduate courses from other institutions for specific careers of interest.
Developing industry experience
Graduate employers increasingly value industry experience as an addition to formal qualifications to demonstrate your employability skills. This work related experience can be obtained through university internship subjects, co-curricular activities, student exchange or volunteering.
UOW Work experience subjects – Formal work integrated learning subjects available at UOW across all disciplines.
UOWx – A range of co-curricular activities available for UOW students
Course information
The relevant undergraduate degree options available at UOW for this discipline are listed below. You may also wish to explore available courses more broadly to see if you might be interested in pursuing a double major or a double degree.