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Bachelor of Business - TAFE Advanced Diploma of Event Management (Sport Marketing and Management)

Become a forward planner. Grow your career prospects. Join a dynamic industry.

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For personalised assistance with UOW courses, please reach out to our Future Students Team:

Phone: 1300 367 869 (within Australia) or +61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Phone: +61 2 4221 3218
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

If you’re planning to study at UOW immediately after finishing your HSC, International Baccalaureate (IB), or an interstate equivalent, you can apply for Early Admission to this course. Applications can be submitted via the UOW Early Admission website during the designated period, usually June – August each year.

Students can also apply through the Universities Admissions Centre (UAC).

If you’re a non-school leaver (e.g., completed Year 12 previously and/or have a TAFE qualification or equivalent), you can apply directly to UOW.

Before applying, please review the requirements, intakes, and deadlines for your chosen degree.

International students are encouraged to apply with the support of an approved UOW agent. An agent can help navigate the application process and ensure that you submit all necessary documentation. For your nearest agent, please see our agent list.

Alternatively, if you would like to apply directly (without an agent), you can start the process through our Apply Online portal. Please note, some applicants will not be eligible to apply directly and will be prompted to apply via an agent.

International students who are studying an Australian Year 12 qualification in or outside of Australia may choose to apply through UOW Early Admission, and/or through the Universities Admissions Centre (UAC).

Need help?

Contact the UOW Future Students Team:

Phone: 1300 367 869 (within Australia) or
+61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

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For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?

Domestic

Campus

Wollongong

ATAR-SR ?

IB Admission Score ?

24.5

Delivery ?

On Campus

Duration

3 years full-time, or part-time equivalent

Starts

Autumn 2025
Autumn 2026

Codes

UAC: 751275
UOW: 3178

Major ?

Still deciding Human Resource Management Management Marketing Public Relations Sport Marketing and Management

Overview

Event management focuses on using managerial and logistical techniques to organise and run events. It is a dynamic industry that requires forward planning to execute a seamless event.

This major will give you practical, vocational workplace skills and the theoretical knowledge necessary to operate effectively in a business context.

This qualification provides a pathway to work in events in a range of industries including tourism and travel, hospitality, sport, cultural, and community sectors. After graduating with a Bachelor of Business and a TAFE Advanced Diploma of Event Management, you could work in event management companies, event venues or organisations that run their own events.

The first year of the degree is a combination of TAFE and University study while the remaining two years of the degree are University only. Within the Bachelor of Business component of the degree, you can major in human resource management, management, marketing or public relations to complement your TAFE Advanced Diploma of Event Management.

From marketing, budgeting, time management and scheduling to production, sponsorship and technical operations, you will graduate with the skills and knowledge required in the events industry. You will have the opportunity to plan and deliver a minimum of one live event. This includes all aspects of the event including concept, budgeting, registration and ticketing, marketing and social media, sponsorship, venue management, talent liaison, and production.

You will also undertake a final-year capstone subject, plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

See the course handbook for more information.

You can specialise in a major by choosing from the following:

Major	Campus Availability
Human Resource Management	Wollongong (On Campus)
Management	Wollongong (On Campus)
Marketing	Wollongong (On Campus)
Public Relations	Wollongong (On Campus)
Sport Marketing and Management	Wollongong (On Campus)

For enquiries on the TAFE component of this degree, please contact TAFE NSW.

Careers

Community Development Officer
Community Event Manager
Conference Planner
Events Coordinator
Festival Organiser
Sponsorship Manager
Venue Manager

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

Admissions information

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Entry Requirements
Additional information

Assumed Knowledge

The University assumes students will have studied any 2 Units of English.

Higher Education Study
For your application to be assessed on your university results you need to have completed at least half a year of full-time study (or part-time equivalent) at a Bachelor's degree level or higher. Your grades will be converted to a selection rank to be used for admission purposes. Students may also be eligible for credit for prior learning.
Work and life experience
Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognized pathway programs, such as those offered by UOW College or the TAFE Tertiary Preparation Certificate (TPC).

For more information, please refer to the UOW Admissions Information page.

Aboriginal and Torres Strait Islander people
UOW's Woolyungah Indigenous Centre's Indigenous Admissions Program (IAP) offers an alternative pathway for Indigenous Australians aged 17 and over who are seeking entry into an undergraduate course at UOW. Upon completing the IAP, applicants will be considered for admission based on an interview and assessment of both academic and non-academic qualities. For further details, including the application process, please contact Woolyungah Indigenous Centre.
Domestic applicants with overseas qualifications
If you have completed or partially completed studies at an approved university or tertiary institution, you may be eligible for entry to UOW. You'll need to provide academic records, and your course must be at least one-sixth complete. Non-English documents must include an official English translation. For more information, contact the UOW Future Students Team.
English language proficiency
All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the University’s English Language Requirements, which differ by course.

Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.

Alternatively, you can fulfill the requirement by completing an English course at UOW College.
Workload
Full-Time Study Load

As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

Part-Time Study Load

For part-time students, study hours will vary based on the number of units taken, with similar expectations for class and independent study.

For more details on course workloads, please refer to the UOW Handbook.
Credit for Prior Learning
If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

Fees
Key dates

Commonwealth Supported Places (CSPs) available. For eligible domestic students, Australian government funding will contribute towards your tuition fees. The remaining proportion, known as a student contribution, will depend on when you begin study (enrolment year) and study area. Read more domestic student fees and CSPs.

Autumn, 2025 at Wollongong
Orientation: 24 - 27 February 2025
Session: 03 March - 27 June 2025
Applications Close
- Domestic Applicants (UAC): 30 September 2024 (early bird), 30 January 2025 (final) (see UAC Key Dates).
- Domestic Applicants (Direct): 31 December 2024*
- International Applicants: This course is not available to international applicants.
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session.

Applications received after this date will continue to be assessed for the requested session until start of session. Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

Major ?

Still deciding Human Resource Management Management Marketing Public Relations Sport Marketing and Management

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