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Bachelor of Business - TAFE Advanced Diploma of Hospitality Management (Sport Marketing and Management)

Develop global career prospects. Understand how business operates. Build your management skills.

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Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Domestic
Campus
Wollongong
ATAR-SR ?
70
IB Admission Score ?
24.5
Delivery ?
On Campus
Duration
3 years full-time, or part-time equivalent
Starts
  • Autumn 2025
  • Autumn 2026
Codes
UAC: 751276
UOW: 3179

Overview

The hospitality industry forms a key part of the economy across the globe. From entertainment and recreation to accommodation and food service, it is a highly diverse industry that requires flexible, responsive managers to successfully guide businesses.

This major provides the practical, vocational workplace skills combined with the theoretical knowledge necessary to operate in a business context. You will be involved in projects such as corporate events, industry visits, film festivals, outdoor sporting events and concerts. You could move into roles such as food and beverage manager, front of house manager, restaurant manager, bar and gaming manager.

You will develop skills to analyse, design and execute judgement using a wide range of technical, creative, conceptual and managerial competencies. Subjects include bar operations, food and beverage, managing finances, customer service, human resource management and business planning. Work will be done in various hospitality and tourism settings like restaurants, hotels, catering operations, clubs, nightclubs and cafes.

This qualification provides a pathway to work in events in a range of industries including tourism and travel, hospitality, sport, cultural, and community sectors. After graduating with a Bachelor of Business and a TAFE Advanced Diploma of Event Management, you could work in event management companies, event venues or organisations that run their own events.

The first year and a half of the degree is a combination of TAFE and University study while the last half of the degree is University only. Within the Bachelor of Business component of the degree, you can major in human resource management, management, marketing or public relations to complement your TAFE Advanced Diploma of Hospitality Management.

You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

See the course handbook for more information. 

You can specialise in a major by choosing from the following: 

Major 

Campus Availability 

Human Resource Management 

Wollongong (On Campus) 

Management 

Wollongong (On Campus) 

Marketing 

Wollongong (On Campus) 

Public Relations 

Wollongong (On Campus) 

Sport Marketing and Management 

Wollongong (On Campus) 

For enquiries on the TAFE component of this degree, please contact TAFE NSW.

See more

Careers

  • Brand Manager
  • Business Development Manager
  • Conference Organiser
  • Event Planner
  • Gaming Manager
  • Hotel Manager
  • Marketing and Public Relations
  • Tourism Operator
See more

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

Admissions information

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Assumed Knowledge

The University assumes students will have studied any 2 units of English.

More detail

Commonwealth Supported Places (CSPs) available. For eligible domestic students, Australian government funding will contribute towards your tuition fees. The remaining proportion, known as a student contribution, will depend on when you begin study (enrolment year) and study area. Read more domestic student fees and CSPs.