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Bachelor of Business (Marketing)

Launch your career in business. Grow your knowledge. Build strong networks.

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For personalised assistance with UOW courses, please reach out to our Future Students Team:

Phone: 1300 367 869 (within Australia) or +61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

If you’re planning to study at UOW immediately after finishing your HSC, International Baccalaureate (IB), or an interstate equivalent, you can apply for Early Admission to this course. Applications can be submitted via the UOW Early Admission website during the designated period, usually June – August each year.

Students can also apply through the Universities Admissions Centre (UAC).

If you’re a non-school leaver (e.g., completed Year 12 previously and/or have a TAFE qualification or equivalent), you can apply directly to UOW.

Before applying, please review the requirements, intakes, and deadlines for your chosen degree.

Need help?

Contact the UOW Future Students Team:

Phone: 1300 367 869 (within Australia) or
+61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

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For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?

Campus ?

ATAR-SR ?

Delivery ?

Distance

Duration

3 years full-time, or part-time equivalent

Starts

Autumn 2026
Spring 2026
Summer 2026/2027 2026
Autumn 2025
Spring 2025
Summer 2025/2026 2025

Code

UOW: 3090

Overview

Gain practical, real-world experience and make professional connections when you study a Bachelor of Business at UOW. Develop core skills across all business functions, as you build specialist knowledge to excel in today's dynamic and complex business environment.

Your first year will address all core disciplines of business, giving a solid understanding of issues facing organisations today. You will then have the option to select a major in one or more of the principal areas of business. If you do not wish to select a major, you will complete advanced business subjects of your choosing, providing extensive knowledge and expertise across the field of business.

Additionally, you will complete a final-year capstone subject that lets you apply everything you've learned in collaboration with students from other disciplines. Plus, you'll have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

See the course handbook for more information.

The Bachelor of Business can form the first three years of a UOW Integrated Master's (IM), allowing you to complete your Bachelor of Business and a master's degree in four years.

You can specialise in a major by choosing from the following:

Major	Campus Availability
Accountancy	Bega Valley (On Campus) Eurobodalla (On Campus) Liverpool (On Campus) Online Wollongong (Distance) Shoalhaven (On Campus) Southern Highlands (On Campus) Sutherland (On Campus) Wollongong (On Campus)
Business Analytics	Wollongong (On Campus)
Economics	Wollongong (On Campus)
Finance	Bega Valley (On Campus) Eurobodalla (On Campus) Liverpool (On Campus) Shoalhaven (On Campus) Southern Highlands (On Campus) Sutherland (On Campus) Wollongong (On Campus)
Human Resource Management	Bega Valley (On Campus) Eurobodalla (On Campus) Liverpool (On Campus) Shoalhaven (On Campus) Southern Highlands (On Campus) Sutherland (On Campus) Wollongong (On Campus)
International Business	Wollongong (On Campus)
Legal Studies	Wollongong (On Campus)
Management	Bega Valley (On Campus) Eurobodalla (On Campus) Liverpool (On Campus) Online Wollongong (Distance) Shoalhaven (On Campus) Southern Highlands (On Campus) Sutherland (On Campus) Wollongong (On Campus)
Marketing	Bega Valley (On Campus) Eurobodalla (On Campus) Liverpool (On Campus) Online Wollongong (Distance) Shoalhaven (On Campus) Southern Highlands (On Campus) Sutherland (On Campus) Wollongong (On Campus)
Public Relations	Wollongong (On Campus)
Sport Marketing and Management	Wollongong (On Campus)
Supply Chain Management	Wollongong (On Campus)
Sustainable Business	Wollongong (On Campus)

Study Business Online
The Bachelor of Business offers three majors (Marketing, Management and Accounting) via distance delivery. Distance refers to learning activities that do not require you to attend campus but instead allow you to join scheduled virtual classes.

Marketing (major)

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.

During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research.

Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

Careers

Business Analyst
Business Development Consultant
Conference Planner
Entrepreneur
Operations Manager
Policy Analyst
Product Development Manager
Procurement Officer
Project Coordinator
Sales Manager
Start-up Founder
Venture Capitalist
Venue Manager

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

Graduates of the Bachelor of Business (Marketing) may be eligible to apply for membership of the Australian Marketing Institute (AMI); the Australian Market and Social Research Society (AMSRS); and The Communication Council (TCC).

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Entry Requirements
Additional information

Applicants must achieve the required score in a previous qualification, equivalent to completing at least 13 years of schooling in Australia.

Academic Entry Requirements
To succeed in your chosen course, you should have completed relevant subjects in senior high school or other qualifications. For more information, refer to UOW's Entry Requirements page.
English Language Requirements
The following level of English is required to gain admission to this program:

English Test
Overall Score

Reading

Writing

Listening

Speaking

IELTS Academic
6.0

6.0

6.0

5.0

5.0

TOEFL (Internet-based)
79

18

18

16

16

UOW College: English for Tertiary Studies: Pass (weighted average mark of 50 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

Workload
Full-Time Study Load

As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

For more details on course workloads, please refer to the UOW Handbook.
Credit for Prior Learning
Applicants with a Bachelor degree in Computer Science may apply for credit for 24 credit points (1 session).

If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

International Course fees table
Campus	Delivery method	Session fee*	Course fee*
Wollongong	On Campus	$18024 (2026)	$108144 (2026)
Southern Highlands	On Campus	Fee not available (2026)	Fee not available (2026)
Shoalhaven	On Campus	$18024 (2026)	$108144 (2026)
Eurobodalla	On Campus	Fee not available (2026)	Fee not available (2026)
UOW Online Wollongong	Distance	$18024 (2026)	$108144 (2026)
Liverpool	On Campus	$18024 (2026)	$108144 (2026)
Sutherland	On Campus	$18024 (2026)	$108144 (2026)
Bega Valley	On Campus	$18024 (2026)	$108144 (2026)
UOW Online Wollongong	Distance	$18024 (2025)	$108144 (2025)
Wollongong	On Campus	$18024 (2025)	$108144 (2025)
Southern Highlands	On Campus	Fee not available (2025)	Fee not available (2025)
Liverpool	On Campus	$18024 (2025)	$108144 (2025)
Bega Valley	On Campus	$18024 (2025)	$108144 (2025)
Sutherland	On Campus	$18024 (2025)	$108144 (2025)
Eurobodalla	On Campus	Fee not available (2025)	Fee not available (2025)
Shoalhaven	On Campus	$18024 (2025)	$108144 (2025)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewing annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

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English Test	Overall Score	Reading	Writing	Listening	Speaking
IELTS Academic	6.0	6.0	6.0	5.0	5.0
TOEFL (Internet-based)	79	18	18	16	16