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Bachelor of Business (Sport Marketing and Management)

Launch your career in business. Grow your knowledge. Build strong networks.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

If you’re planning to study at UOW immediately after finishing your HSC, International Baccalaureate (IB), or an interstate equivalent, you can apply for Early Admission to this course. Applications can be submitted via the UOW Early Admission website during the designated period, usually June – August each year.

Students can also apply through the Universities Admissions Centre (UAC).

If you’re a non-school leaver (e.g., completed Year 12 previously and/or have a TAFE qualification or equivalent), you can apply directly to UOW.

Before applying, please review the requirements, intakes, and deadlines for your chosen degree.

International students are encouraged to apply with the support of an approved UOW agent. An agent can help navigate the application process and ensure that you submit all necessary documentation. For your nearest agent, please see our agent list.

Alternatively, if you would like to apply directly (without an agent), you can start the process through our Apply Online portal. Please note, some applicants will not be eligible to apply directly and will be prompted to apply via an agent.

International students who are studying an Australian Year 12 qualification in or outside of Australia may choose to apply through UOW Early Admission, and/or through the Universities Admissions Centre (UAC).

Need help?

Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Campus ?
ATAR-SR ?
75
Delivery ?
Distance
Duration
3 years full-time, or part-time equivalent
Starts
  • Autumn 2026
  • Spring 2026
  • Summer 2026/2027 2026
  • Autumn 2025
  • Spring 2025
  • Summer 2025/2026 2025
Code
UOW: 3090

Overview

Gain practical, real-world experience and make professional connections when you study a Bachelor of Business at UOW. Develop core skills across all business functions, as you build specialist knowledge to excel in today's dynamic and complex business environment.

Your first year will address all core disciplines of business, giving a solid understanding of issues facing organisations today. You will then have the option to select a major in one or more of the principal areas of business. If you do not wish to select a major, you will complete advanced business subjects of your choosing, providing extensive knowledge and expertise across the field of business.

Additionally, you will complete a final-year capstone subject that lets you apply everything you've learned in collaboration with students from other disciplines. Plus, you'll have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

See the course handbook for more information.

The Bachelor of Business can form the first three years of a UOW Integrated Master's (IM), allowing you to complete your Bachelor of Business and a master's degree in four years.

You can specialise in a major by choosing from the following: 

Major 

Campus Availability 

Accountancy 

Bega Valley (On Campus) 
Eurobodalla (On Campus) 
Liverpool (On Campus) 
Online Wollongong (Distance) 
Shoalhaven (On Campus) 
Southern Highlands (On Campus) 
Sutherland (On Campus) 
Wollongong (On Campus) 

Business Analytics 

Wollongong (On Campus) 

Economics 

Wollongong (On Campus) 

Finance 

Bega Valley (On Campus) 
Eurobodalla (On Campus) 
Liverpool (On Campus) 
Shoalhaven (On Campus) 
Southern Highlands (On Campus) 
Sutherland (On Campus) 
Wollongong (On Campus) 

Human Resource Management 

Bega Valley (On Campus) 
Eurobodalla (On Campus) 
Liverpool (On Campus) 
Shoalhaven (On Campus) 
Southern Highlands (On Campus) 
Sutherland (On Campus) 
Wollongong (On Campus) 

International Business 

Wollongong (On Campus) 

Legal Studies 

Wollongong (On Campus) 

Management 

Bega Valley (On Campus) 
Eurobodalla (On Campus) 
Liverpool (On Campus) 
Online Wollongong (Distance) 
Shoalhaven (On Campus) 
Southern Highlands (On Campus) 
Sutherland (On Campus) 
Wollongong (On Campus) 

Marketing 

Bega Valley (On Campus) 
Eurobodalla (On Campus) 
Liverpool (On Campus) 
Online Wollongong (Distance) 
Shoalhaven (On Campus) 
Southern Highlands (On Campus) 
Sutherland (On Campus) 
Wollongong (On Campus) 

Public Relations 

Wollongong (On Campus) 

Sport Marketing and Management 

Wollongong (On Campus) 

Supply Chain Management 

Wollongong (On Campus) 

Sustainable Business 

Wollongong (On Campus) 

See more

Sport Marketing and Management (major)

Develop the skills to lead and manage sporting careers as you gain insights into how successful sport management organisations run when you study sports marketing and management. You will learn how marketing principles can develop the operations of sport organisations and how sport is used by sponsors to enhance their brand. Get a behind the sciences view of the sports industry as you look at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

You will also have the opportunity to gain professional experience through an internship with a sporting organisation, or to work on a research project to solve.

Careers

  • Business Analyst
  • Business Development Consultant
  • Conference Planner
  • Entrepreneur
  • Operations Manager
  • Policy Analyst
  • Product Development Manager
  • Procurement Officer
  • Project Coordinator
  • Sales Manager
  • Start-up Founder
  • Venture Capitalist
  • Venue Manager
See more

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Applicants must achieve the required score in a previous qualification, equivalent to completing at least 13 years of schooling in Australia.

  • Academic Entry Requirements

    To succeed in your chosen course, you should have completed relevant subjects in senior high school or other qualifications. For more information, refer to UOW's Entry Requirements page.

  • English Language Requirements

    The following level of English is required to gain admission to this program:

     

    English Test

    Overall Score

    Reading

    Writing

    Listening

    Speaking
    IELTS Academic

    6.0

    6.0

    6.0

    5.0

    5.0
    TOEFL (Internet-based)

    79

    18

    18

    16

    16

     

    UOW College: English for Tertiary Studies: Pass (weighted average mark of 50 overall and minimum 50 in Academic Reading and Writing)

    Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

  • Workload

    Full-Time Study Load

    As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

    For more details on course workloads, please refer to the UOW Handbook.

  • Credit for Prior Learning

    All subjects successfully completed in the Graduate Certificate will count as credit towards the Master of Education (Special Education) and Master of Autism, enabling completion within one year, or part-time equivalent.

     

    If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

    Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

    UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

International Course fees table
Campus Delivery method Session fee* Course fee*
WollongongOn Campus$18024 (2026)$108144 (2026)
WollongongOn Campus$18024 (2025)$108144 (2025)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewing annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

  • Autumn, 2025 at Shoalhaven

    Orientation: Check your campus details
    Session: 03 March - 27 June 2025

    Applications Close

    • Domestic Applicants (UAC): 30 September 2024 (early bird), 30 January 2025 (final) (see UAC Key Dates).
    • Domestic Applicants (Direct): 31 December 2024*
    • International Applicants: 9 December 2024*

    *Applications must be complete with all required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Spring, 2025 at Shoalhaven

    Orientation: Check your campus details
    Session: 28 July - 20 November 2025

    Applications Close

    • Domestic Applicants (UAC): 28 June 2025(see UAC Key Dates).
    • Domestic Applicants (Direct): 31 May 2025*
    • International Applicants: 5 May 2025*

    *Applications must be complete with all required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Autumn, 2025 at Bega Valley, Shoalhaven

    Orientation: Check your campus details
    Session: 03 March - 27 June 2025

    Applications Close

    • Domestic Applicants (UAC): 30 September 2024 (early bird), 30 January 2025 (final) (see UAC Key Dates).
    • Domestic Applicants (Direct): 31 December 2024*
    • International Applicants: 9 December 2024*

    *Applications must be complete with all required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Spring, 2025 at Bega Valley, Shoalhaven

    Orientation: Check your campus details
    Session: 28 July - 20 November 2025

    Applications Close

    • Domestic Applicants (UAC): 28 June 2025(see UAC Key Dates).
    • Domestic Applicants (Direct): 31 May 2025*
    • International Applicants: 5 May 2025*

    *Applications must be complete with all required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Autumn, 2025 at Wollongong, Sydney

    Orientation: Check your campus details
    Session: 3 March - 27 June 2025

    Applications close

    • Domestic Applicants (UAC): 30 September 2024 (early bird), 30 January 2025 (final) (see UAC Key Dates).
    • Domestic Applicants (Direct): 31 December 2024*
    • International Applicants: 9 December 2022*

    *Applications must be complete with all the required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Autumn, 2025 at Liverpool

    Orientation: Check your campus details
    Session: 3 March - 27 June 2025

    Applications close

    • Domestic Applicants (UAC): 30 September 2024 (early bird), 30 January 2025 (final) (see UAC Key Dates).
    • Domestic Applicants (Direct): 31 December 2024*
    • International Applicants: 9 December 2022*

    *Applications must be complete with all the required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Spring, 2025 at Liverpool

    Orientation: Check your campus details
    Session: 28 July - 20 November 2025

    Applications close

    • Domestic Applicants (UAC): 28 June 2025 (see UAC Key Dates).
    • Domestic Applicants (Direct): 31 May 2025*
    • International Applicants: 5 May 2025*

    *Applications must be complete with all the required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Spring, 2025 at Wollongong

    Orientation: Check your campus details
    Session: 28 July - 20 November 2025

    Applications close

    Domestic Applicants (UAC): 28 June 2025 (see UAC Key Dates).

    • Domestic Applicants (Direct): 31 May 2025*
    • International Applicants: 5 May 2025*

    *Applications must be complete with all the required documentation.

    Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

  • Summer, 2025/2026 at Wollongong

    Orientation: Check your campus details
    Session: 01 December 2025 - 13 February 2026

    Applications Close (subject to change)

    • Domestic Applicants: (Direct): 5 September 2025*
    • International Applicants: 5 September 2025* 

    *Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session.

    Applications received after these dates will continue to be assessed for the requested session until 4 weeks prior to session (international), and start of session (domestic). Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

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