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Bachelor of Psychological Science (Marketing)

Understand human behaviour. Solve practical problems. Improve wellbeing and psychological health.

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Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Campus
Wollongong
ATAR-SR ?
75
Delivery ?
On Campus
Duration
3 years full-time, or part-time equivalent
Starts
  • Autumn 2025
  • Autumn 2025
  • Spring 2025
  • Autumn 2026
  • Autumn 2026
  • Spring 2026
Codes
CRICOS: 086228B
UOW: 364

Overview

Psychology is the scientific study of the human mind and its functions, and how this influences behaviour. Psychological research seeks to identify those mechanisms that explain behaviour in various contexts. Psychologists use research findings to help understand who we are and how we think, feel, act and change. By understanding these aspects of human behaviour, psychologists are able to promote wellbeing and understand psychological problems affecting people.

The Bachelor of Psychological Science is a three-year undergraduate degree and the first stage of qualification required to work as a professional psychologist. This degree alone will not qualify you to be a practicing psychologist, rather it provides comprehensive, foundational knowledge in the processes basic to human psychological functioning.

You can make a choice to deepen your studies in psychology with the objective of becoming a registered psychologist or you can take complementary studies from UOW's wide variety of disciplines to develop other career pathways where knowledge of psychology is advantageous.

See the course handbook for more information. 

Students with an excellent academic record and an extended major in psychology can apply for entry to the additional one-year Bachelor of Psychological Science (Honours) degree, a prerequisite to professional registration.

If you combine your studies with a second major, or minor options from social science, arts, commerce or science, you can prepare for a wide variety of careers involving human resources, marketing, social research, work health and safety and many more.

Additionally the Northfields (Psychology) Clinic on campus provides hands-on practice with clients for both the Master of Psychology (Clinical) and Master of Professional Psychology students.

You can specialise in a major by choosing from the following: 

Major 

Campus Availability 

Criminology 

Wollongong (On Campus) 

Human Resource Management 

Wollongong (On Campus) 

Indigenous Studies 

Wollongong (On Campus) 

Management 

Wollongong (On Campus) 

Marketing 

Wollongong (On Campus) 

Philosophy 

Wollongong (On Campus) 

Sociology 

Wollongong (On Campus) 

Pathway to Teaching

You may also take the Foundations in Teaching minor in Education Studies and complete the Bachelor of Psychological Science (Pathway to Primary Education) (UAC: 753225).

See more

Marketing (major)

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.

During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

 

Graduates of the Bachelor of Business (Marketing) may be eligible to apply for membership of the Australian Marketing Institute (AMI); the Australian Market and Social Research Society (AMSRS); and The Communication Council (TCC).

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Applicants must achieve the required score in a previous qualification, equivalent to completing at least 13 years of schooling in Australia.

More detail

International Course fees table
Campus Delivery method Session fee* Course fee*
WollongongOn CampusFee not available (2025)Fee not available (2025)
WollongongOn Campus$18456 (2025)$110736 (2025)
WollongongOn CampusFee not available (2026)Fee not available (2026)
WollongongOn Campus$18456 (2026)$110736 (2026)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewing annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

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