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Bachelor of Psychological Science (Marketing)

Understand human behaviour. Solve practical problems. Improve wellbeing and psychological health.

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For personalised assistance with UOW courses, please reach out to our Future Students Team:

Phone: 1300 367 869 (within Australia) or +61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Phone: +61 2 4221 3218
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

If you’re planning to study at UOW immediately after finishing your HSC, International Baccalaureate (IB), or an interstate equivalent, you can apply for Early Admission to this course. Applications can be submitted via the UOW Early Admission website during the designated period, usually June – August each year.

Students can also apply through the Universities Admissions Centre (UAC).

If you’re a non-school leaver (e.g., completed Year 12 previously and/or have a TAFE qualification or equivalent), you can apply directly to UOW.

Before applying, please review the requirements, intakes, and deadlines for your chosen degree.

International students are encouraged to apply with the support of an approved UOW agent. An agent can help navigate the application process and ensure that you submit all necessary documentation. For your nearest agent, please see our agent list.

Alternatively, if you would like to apply directly (without an agent), you can start the process through our Apply Online portal. Please note, some applicants will not be eligible to apply directly and will be prompted to apply via an agent.

International students who are studying an Australian Year 12 qualification in or outside of Australia may choose to apply through UOW Early Admission, and/or through the Universities Admissions Centre (UAC).

Need help?

Contact the UOW Future Students Team:

Phone: 1300 367 869 (within Australia) or
+61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

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For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?

Campus

Wollongong

ATAR-SR ?

IB Admission Score ?

26.5

Delivery ?

On Campus

Duration

3 years full-time, or part-time equivalent

Starts

Autumn 2025
Autumn 2025
Spring 2025
Autumn 2026
Autumn 2026
Spring 2026

Codes

UAC: 753225
UAC: 753220
UOW: 364

Major ?

Still deciding Criminology Human Resource Management Indigenous Studies Management Marketing Philosophy Sociology
Double degrees

Overview

Psychology is the scientific study of the human mind and its functions, and how this influences behaviour. Psychological research seeks to identify those mechanisms that explain behaviour in various contexts. Psychologists use research findings to help understand who we are and how we think, feel, act and change. By understanding these aspects of human behaviour, psychologists are able to promote wellbeing and understand psychological problems affecting people.

The Bachelor of Psychological Science is a three-year undergraduate degree and the first stage of qualification required to work as a professional psychologist. This degree alone will not qualify you to be a practicing psychologist, rather it provides comprehensive, foundational knowledge in the processes basic to human psychological functioning.

You can make a choice to deepen your studies in psychology with the objective of becoming a registered psychologist or you can take complementary studies from UOW's wide variety of disciplines to develop other career pathways where knowledge of psychology is advantageous.

See the course handbook for more information.

Students with an excellent academic record and an extended major in psychology can apply for entry to the additional one-year Bachelor of Psychological Science (Honours) degree, a prerequisite to professional registration.

If you combine your studies with a second major, or minor options from social science, arts, commerce or science, you can prepare for a wide variety of careers involving human resources, marketing, social research, work health and safety and many more.

Additionally the Northfields (Psychology) Clinic on campus provides hands-on practice with clients for both the Master of Psychology (Clinical) and Master of Professional Psychology students.

You can specialise in a major by choosing from the following:

Major	Campus Availability
Criminology	Wollongong (On Campus)
Human Resource Management	Wollongong (On Campus)
Indigenous Studies	Wollongong (On Campus)
Management	Wollongong (On Campus)
Marketing	Wollongong (On Campus)
Philosophy	Wollongong (On Campus)
Sociology	Wollongong (On Campus)

Pathway to Teaching

You may also take the Foundations in Teaching minor in Education Studies and complete the Bachelor of Psychological Science (Pathway to Primary Education) (UAC: 753225).

Marketing (major)

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.

During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

Graduates of the Bachelor of Business (Marketing) may be eligible to apply for membership of the Australian Marketing Institute (AMI); the Australian Market and Social Research Society (AMSRS); and The Communication Council (TCC).

Admissions information

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Entry Requirements
Additional information

Assumed Knowledge
The University assumes students will have studied any 2 units of English.

Higher Education Study
For your application to be assessed on your university results you need to have completed at least half a year of full-time study (or part-time equivalent) at a Bachelor's degree level or higher. Your grades will be converted to a selection rank to be used for admission purposes. Students may also be eligible for credit for prior learning.
Work and life experience
Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognized pathway programs, such as those offered by UOW College or the TAFE Tertiary Preparation Certificate (TPC).

For more information, please refer to the UOW Admissions Information page.

Aboriginal and Torres Strait Islander people
UOW's Woolyungah Indigenous Centre's Indigenous Admissions Program (IAP) offers an alternative pathway for Indigenous Australians aged 17 and over who are seeking entry into an undergraduate course at UOW. Upon completing the IAP, applicants will be considered for admission based on an interview and assessment of both academic and non-academic qualities. For further details, including the application process, please contact Woolyungah Indigenous Centre.
Domestic applicants with overseas qualifications
If you have completed or partially completed studies at an approved university or tertiary institution, you may be eligible for entry to UOW. You'll need to provide academic records, and your course must be at least one-sixth complete. Non-English documents must include an official English translation. For more information, contact the UOW Future Students Team.
English language proficiency
All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the University’s English Language Requirements, which differ by course.

Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.

Alternatively, you can fulfill the requirement by completing an English course at UOW College.
Workload
Full-Time Study Load

As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

Part-Time Study Load

For part-time students, study hours will vary based on the number of units taken, with similar expectations for class and independent study.

For more details on course workloads, please refer to the UOW Handbook.
Credit for Prior Learning
If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

Fees
Key dates

Commonwealth Supported Places (CSPs) available. For eligible domestic students, Australian government funding will contribute towards your tuition fees. The remaining proportion, known as a student contribution, will depend on when you begin study (enrolment year) and study area. Read more domestic student fees and CSPs.

Autumn, 2025 at Wollongong
On Campus delivery
Orientation: 24 - 27 February 2025
Session: 03 March - 27 June 2025
Applications Close
- Domestic Applicants (UAC): 30 September 2024 (early bird), 30 January 2025 (final) (see UAC Key Dates).
- Domestic Applicants (Direct): 31 December 2024*
- International Applicants: 9 December 2024*
*Applications must be complete with all required documentation.

Late applications may be assessed for future sessions if an outcome for the requested session is not possible.
Spring, 2025 at Wollongong
Orientation: 14 July 2025
Session: 28 July - 20 November 2025
Applications Close
- Domestic Applicants (UAC): 28 June 2025 (see UAC Key Dates).
- Domestic Applicants (Direct): 31 May 2025*
- International Applicants: 5 May 2025*
*Applications must be complete with all required documentation.

Late applications may be assessed for future sessions if an outcome for the requested session is not possible.

Major ?

Still deciding Criminology Human Resource Management Indigenous Studies Management Marketing Philosophy Sociology
Double degrees

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