The Master of Marketing explores the motives of consumers during the purchase of products and services and how to use this research to make more effective marketing decisions.
Leading marketing academics will teach you how to identify customers to develop a competitive advantage by effectively positioning products in the market. Using promotional tools, you will learn to create and enhance a brand’s equity.
This master’s degree will ultimately enable you to develop and demonstrate specialised knowledge and skills in marketing, a field increasingly important for all types of organisations from commercial operations to the non-profit sector. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Throughout the degree, you will be supported by our dedicated student support services built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for advice and guidance.
Domestic students have the option to study on campus or via distance delivery mode. Distance refers to learning activities that do not require you to attend campus, but instead allow you to join pre-scheduled virtual classes.
For a two-year program, this degree can be combined with a second master’s degree from Sydney Business School, UOW.
See the course handbook for more information.
Fee subsidised places available
UOW is offering Commonwealth supported places (CSPs) for all of our postgraduate coursework degrees in 2025. This means the Australian government will subsidise your tuition fees by up to 75%. To be eligible for this fee subsidy, you must meet the following criteria: Be a domestic student, i.e. an Australian or New Zealand citizen, a permanent resident of Australia or a permanent Australian Humanitarian visa holder.
