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Master of Research - Faculty of Business and Law (Marketing)

Launch your research career. Join a passionate community of world-leading researchers. Pursue new knowledge.

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Phone: 1300 367 869 (within Australia) or +61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

Applicants can apply directly to UOW. You may be required to have scans or electronic copies of the following documents ready to attach to your application:

Academic qualifications relevant to your application
English proficiency evidence (if required)
Evidence of your citizenship, passport, or permanent residency status

Before you apply, please check the UOW course entry requirements, intake dates, and closing dates for your chosen degree.

Need help?

Contact the UOW Future Students Team:

Phone: 1300 367 869 (within Australia) or
+61 2 4221 3218 (overseas)
Email: future-students@uow.edu.au
Enquiry Form: Submit an enquiry

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For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?

Campus

Innovation Campus

Delivery ?

On Campus

Duration

2 years full-time, or part-time equivalent

Starts

Autumn 2025
Spring 2025
Autumn 2026
Spring 2026

Codes

CRICOS: 091519D
UOW: 479

Specialisation ?

Still deciding Accounting Finance Management and Operations Marketing

Overview

The Master of Research degree comprises research, research training and coursework. The first year comprises 48cp of research training and coursework while the second year comprises a 48cp thesis, which is assessed by two external examiners. The following disciplines are available in the Faculty of Business and Law:

Accounting
Economics
Finance
Management and operations
Marketing

See the course handbook for more information.

Fee subsidised places available

UOW is offering Commonwealth supported places (CSPs) for all of our postgraduate coursework degrees in 2025. This means the Australian government will subsidise your tuition fees by up to 75%. To be eligible for this fee subsidy, you must meet the following criteria: Be a domestic student, i.e. an Australian or New Zealand citizen, a permanent resident of Australia or a permanent Australian Humanitarian visa holder.

You can specialise in a major by choosing from the following:

Major	Campus Availability
Accounting	Innovation Campus (On Campus)
Economics	Innovation Campus (On Campus)
Finance	Innovation Campus (On Campus)
Management and Operations	Innovation Campus (On Campus)
Marketing	Innovation Campus (On Campus)

Marketing (specialisation)

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses. During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Entry Requirements
Additional information

Applicants must have a bachelor’s or master’s coursework degree from a recognised tertiary institution with a minimum average mark of 65% or a GPA of 3.0 out of 4.0.
The Head of Postgraduate Studies for the relevant unit will approve entry into the Master of Research based on academic results and relevant experience.

Additional Requirements

All applicants for the Master of Research must submit a written (preferably typed) proposal as part of their application. This proposal should:

Contain, in no more than one page, a clear description of the discipline area or project topic you wish to study in or undertake for the Master of Research 48cp thesis; and
Conclude with a statement of your motivation for wanting to undertake the research course.

English Language Requirements
The following level of English is required to gain admission to this program:

English Test
Overall Score

Reading

Writing

Listening

Speaking

IELTS Academic
6.5

6.0

6.0

6.0

6.0

TOEFL (Internet-based)
86

18

18

17

17

UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

Workload
Full-Time Study Load

As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

For more details on course workloads, please refer to the UOW Handbook.
Credit for Prior Learning
Applicants who have completed the Bachelor of Research will be eligible for 48 credit points of specified credit.

Applicants who have completed alternative end on and embedded honours programs will be assessed on a case by case basis.

If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

International Course fees table
Campus	Delivery method	Session fee*	Course fee*
Innovation Campus	On Campus	$17400 (2025)	$69600 (2025)
Innovation Campus	On Campus	$17400 (2026)	$69600 (2026)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewing annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

Specialisation ?

Still deciding Accounting Finance Management and Operations Marketing

Search all courses

English Test	Overall Score	Reading	Writing	Listening	Speaking
IELTS Academic	6.5	6.0	6.0	6.0	6.0
TOEFL (Internet-based)	86	18	18	17	17